Freelance marine industry specialist copywriter
Providing expert copywriting for the boating, superyachting and marine industries
Hi! I’m Richard Hagan, a freelance marketing copywriter specialising in producing seaworthy copy for the marine sector, including leisure boating, sportfishing, superyachting, commercial marine and maritime-related businesses.
Delivering expert marine knowledge and specialised boating & yachting content
To stand out in the crowded boating market, you need an authoritative voice delivered through expert marine industry copywriting in a voice that perfectly matches your audience’s.
With a degree in journalism, over 20 years of experience in sales and marketing and a lifetime spent in and around boats, I have the training, experience and passion for delivering specialist copywriting to suit your boating brand, marine product or related service.
I produce copywriting that wins loyalty, creates credibility, builds relationships and most of all, sells products
Specialist copywriting services:
Hi! I'm Richard,
a freelance marketing copywriter
specialising in producing seaworthy copy for the marine sector, including leisure boating, sportfishing, superyachting, commercial marine and maritime-related businesses.
I understand your customer because I am one!
I spend my weeks writing about boats and my weekends on the water, so I am deeply in touch with the things your customer is talking about, the things that they’re concerned about and also excited about, as well as the issues affecting the industry. All of that means that I understand what’s important to your customers better than your average copywriter.
Instead of hiring a random writer, hire an expert and get the results you deserve.
What can you expect from me?
- A specialist writer that, for once, actually understands your products, services and your value proposition.
- A partner in your business that loves boating and the industry as much as you do and who is driven to help you succeed.
- A low-maintenance relationship that doesn’t require micro-management or constant handholding. I excel when I am given a task and left alone to deliver it.
- Copywriting that perfectly matches your brand.
- Content that respects and resonates with your audience.
- A knowledgeable professional who will add value, deliver ideas and conceptualise amazing things with you and your team.
These leading marine brands and companies
trust me with their copywriting
As a boating copywriter, I am privileged to have worked with some of the boating and yachting industry’s top brands, service providers and magazines, including:
I love my clients! Here’s what some of them have to say about me
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From the Blog
In my spare time, I write about boats here. You’ll find a mix of news, opinions and video recommendations.
The Aquila 54 Power Cat has been nominated for the 2021 Power Multihull of the year award. Get all the details here on this fine catamaran and what makes it worthy.
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I’m based in sunny Cape Town, South Africa, not far from Blouberg, the beach where all those famous photographs of Table Mountain get taken. I’m married and have a beautiful little girl, two cats and way too many fish.
Outside of writing, boats and writing about boats, I love video games, music, reading, documentaries, and swimming. And I’m hopelessly addicted to Lego.
I have grown up around boats. My interest began in the late 1980s when my father was managing a large power catamaran builder called Raeco which exclusively built T-Craft boats.
Their biggest and most famous build was ‘Chief Flying Sun’. It was an enormous fibreglass power cat that was built for David Brown, the founder of Aston Martin. It still cruises the Mediterranean today near Greece, although it’s undergone a horrific facelift and from what I can tell, it now goes by the name ‘Disco Volante GT’.
Growing up, I spent many weekends on the waters around Cape Town with my dad and his brothers, catching all of the local fish species.
Today I’m less interested in fishing and more interested in the boats themselves and generally being on the water.
I’m currently studying for my skipper’s license and my radio operator license. After that, I hope to obtain a PADI scuba diving certification.