Freelance marine industry specialist copywriter

Providing expert copywriting for the boating, superyachting and marine industries

Delivering expert marine knowledge and specialised boating & yachting content

To stand out in the crowded boating market, you need an authoritative voice delivered through expert marine industry copywriting in a voice that perfectly matches your audience’s. 

With a degree in journalism, over 20 years of experience in sales and marketing and a lifetime spent in and around boats, I have the training, experience and passion for delivering specialist copywriting to suit your boating brand, marine product or related service.

I produce copywriting that wins loyalty, creates credibility, builds relationships and most of all, sells products

Content and copywriting services that sell boats

As a specialist boating & marine industry copywriter, my most popular services are:

About me

Hi! I'm Richard

I’m a freelance content writer specialising in producing seaworthy copy for the marine sector, including leisure boating, sportfishing, superyachting, commercial marine and maritime-related businesses.

What can you expect from me?

  • A specialist writer that, for once, actually understands your products, services and your value proposition.
  • A partner in your business that loves boating and the industry as much as you do and who is driven to help you succeed.
  • A low-maintenance relationship that doesn’t require micro-management or constant handholding. I excel when I am given a task and left alone to deliver it.
  • Copywriting that perfectly matches your brand.
  • Content that respects and resonates with your audience.
  • A knowledgeable professional who will add value, deliver ideas and conceptualise amazing things with you and your team.

I understand your customer because I am one!

I spend my weeks writing about boats and my weekends on the water, so I am deeply in touch with the things your customer is talking about, the things that they’re concerned about and also excited about, as well as the issues affecting the industry. All of that means that I understand what’s important to your customers better than your average copywriter. 

Instead of hiring a random writer, hire an expert and get the results you deserve.

These leading marine brands and companies

trust me with their copywriting

As a boating copywriter, I am privileged to have worked with some of the boating and yachting industry’s top brands, service providers and magazines, including:

I love my clients! Here’s what some of them have to say about me

Megan Morris I  Marketing Manager
Megan Morris I Marketing Manager
Pursuit Boats
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We retained Richard to write an extensive series of blogs that are both SEO friendly and entertaining to read. He has moved swiftly, met deadlines and has been wonderful while interviewing Pursuit Boats owners, vendors and staff.

He has been a pleasure to work with and we have been nothing but pleased with the results! His knowledge of the marine industry coupled with his writing style and voice has been instrumental in creating blogs that will become a great asset to expanding our website. Great work!
Daniel Barnes I  Editorial Manager
Daniel Barnes I Editorial Manager
Proactive Publications Ltd
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We’ve been working with Rich since July 2021 and since then, he’s shown, time and again, a complete understanding of writing B2B articles that not only suit our different magazines’ writing styles but hit the brief of our clients, too.

We regularly receive excellent feedback from people and companies he’s interviewed, praising his enthusiasm, personality, professionalism and industry knowledge - and all of these attributes are evident in the final copy he submits. We will continue using Richard’s services for as long as he wants to continue working with us!

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From the Blog

In my spare time, I write about boats here. You’ll find a mix of news, opinions and video recommendations.

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About Me:

I’m based in sunny Cape Town, South Africa, not far from Blouberg, the beach where all those famous photographs of Table Mountain get taken. I’m married and have a beautiful little girl, two cats and way too many fish.

Outside of writing, boats and writing about boats, I love video games, music, reading, documentaries, and swimming. And I’m hopelessly addicted to Lego. 

I have grown up around boats. My interest began in the late 1980s when my father was managing a large power catamaran builder called Raeco which exclusively built T-Craft boats. 

Their biggest and most famous build was ‘Chief Flying Sun’. It was an enormous fibreglass power cat that was built for David Brown, the founder of Aston Martin. It still cruises the Mediterranean today near Greece, although it’s undergone a horrific facelift and from what I can tell, it now goes by the name ‘Disco Volante GT’.

Growing up, I spent many weekends on the waters around Cape Town with my dad and his brothers, catching all of the local fish species. 

Today I’m less interested in fishing and more interested in the boats themselves and generally being on the water. 

I’m currently studying for my skipper’s license and my radio operator license. After that, I hope to obtain a PADI scuba diving certification.