Freelance marine industry specialist copywriter
Providing expert copywriting for the boating, superyachting and marine industries
I'm a freelance copywriter specialising in writing for the marine industry. I write copy that is tailored to both aspiring and existing boat owners, blending my writing and SEO knowledge with years of boating experience, into sales copy and other content that your market will love.
To stand out in the crowded boating market, you need an authoritative voice delivered through expert marine industry copywriting in a voice that perfectly matches your audience’s.
With a degree in journalism, over 20 years of experience in sales and marketing and a lifetime spent in and around boats, I have the training, experience, and passion for delivering specialist copywriting to suit your boating brand, marine product, or related service.
I produce copywriting that wins loyalty, creates credibility, builds relationships, and most of all, sells products.
Content and copywriting services that sell boats
As a freelance copywriter specializing in content creation for the boating & marine industry, my most popular services are:
- Blogging
- General written content creation
- Email marketing & newsletters
- Landing Pages & web content
- Sales Copy
- Product Descriptions
About me
Hi! I'm Richard
I’m a freelance content writer specialising in producing seaworthy copy for the marine sector, including leisure boating, sportfishing, superyachting, commercial marine and maritime-related businesses.
What can you expect from me?
- A specialist writer who, for once, actually understands your products, services and your value proposition.
- A partner in your business that loves boating and the industry as much as you do and who is driven to help you succeed.
- A low-maintenance relationship that doesn’t require micro-management or constant handholding. I excel when I am given a task and left alone to deliver it.
- Copywriting that perfectly matches your brand.
- Content that respects and resonates with your audience.
- A knowledgeable professional who will add value, deliver ideas and conceptualise amazing things with you and your team.
I understand your customer because I am one!
I spend my weeks writing about boats and my weekends on the water, so I am deeply in touch with the things your customer is talking about, the things that they’re concerned about and also excited about, as well as the issues affecting the industry. All of that means that I understand what’s important to your customers better than your average copywriter.
Instead of hiring a random writer, hire an expert and get the results you deserve.
These leading marine brands and companies trust me with their copywriting
As a specialist boating industry copywriter, I am privileged to have worked with some of the boating and yachting industry’s top brands, service providers, and magazines, including:
I love my clients! Here’s what some of them have to say about me:
He has been a pleasure to work with and we have been nothing but pleased with the results! His knowledge of the marine industry coupled with his writing style and voice has been instrumental in creating blogs that will become a great asset to expanding our website. Great work!
We regularly receive excellent feedback from people and companies he’s interviewed, praising his enthusiasm, personality, professionalism and industry knowledge - and all of these attributes are evident in the final copy he submits. We will continue using Richard’s services for as long as he wants to continue working with us!
What I appreciate most is his ability to write with energy and enthusiasm, making even the banal sound fresh and interesting.
Richard is also a good listener, smart, creative, thoughtful, and strong on detail. If you’re looking for quality copy, delivered on time, I highly recommend his services.
His profound knowledge of the leisure marine industry sets him apart and has greatly enriched our team's learning experience.
We also really appreciate the strong customer relationship management and collaborative spirit he contributes when generating and brainstorming ideas with us. He has consistently helped us transform our rough concepts into beautiful, engaging content.
He has a knack for simplifying tasks, ensuring that we don't need to invest excessive time. Despite our collaboration being on freelancer terms, his remarkable ownership of his relationship with Exalto Emirates has been truly inspiring.
My Latest News
From the Blog
In my spare time, I write about boats here. You’ll find a mix of news, opinions and video recommendations.
What have I been up to? An update.
It’s time for a long overdue update! Click here to find out what I’ve been up to and learn about some of my newest clients and projects.
Rock the Boat Episode 1 is now live
Rock the Boat Episode 1 is live My new show on Yachting International Radio is
Galeon announces 325 GTO and it’s gorgeous
Galeon has announced the 325 GTO. It’s outboard-powered and gorgeous! Read on for full specs and info about this exciting new model.
Don’t Miss Latest News
About Me:
I’m based in sunny Cape Town, South Africa, not far from Blouberg, the beach where all those famous photographs of Table Mountain get taken. I’m married and have a beautiful little girl, two cats and way too many fish.
Outside of writing, boats and writing about boats, I love video games, music, reading, documentaries, and swimming. And I’m hopelessly addicted to Lego.
I have grown up around boats. My interest began in the late 1980s when my father was managing a large power catamaran builder called Raeco which exclusively built T-Craft boats.
Their biggest and most famous build was ‘Chief Flying Sun’. It was an enormous fibreglass power cat that was built for David Brown, the founder of Aston Martin. It still cruises the Mediterranean today near Greece, although it’s undergone a horrific facelift and from what I can tell, it now goes by the name ‘Disco Volante GT’.
Growing up, I spent many weekends on the waters around Cape Town with my dad and his brothers, catching all of the local fish species.
Today I’m less interested in fishing and more interested in the boats themselves and generally being on the water.
I’m currently studying for my skipper’s license and my radio operator license. After that, I hope to obtain a PADI scuba diving certification.